The fact that so many companies promise not to sell your information tells us that there is a market for personal information. So, what if you find yourself with the ability to provide the type of targeted contact information that life insurance agents desire? Where can you sell the information?
One place to start is with an established lead broker. These companies compile data and sell lists that have been filtered according to demographic markers. Their profitability hinges on return business so quality of information is the most important consideration. When approaching these companies, you should be prepared for close scrutiny of your data. Be ready to establish your qualifications and identity to assure the credibility of the information. You will also need to prove the age, source, and accuracy of your research.
If you have a continuing supply of information, consider joining an exchange network. These sites connect information buyers and sellers through a forum type format. The costs of the website are offset by membership fees. There is no guarantee that you will find a buyer for your specific lists. But, when you do, you will be able to charge a fair price. The fact that you disclose your information as a paying member of the site will add credibility to you and your information.
With a little cyber scouting, you can find auction forums for packages of leads. You will set the price for your information and pay a sales commission when the leads sell. Be sure there is an established payment procedure to protect you. You should receive payment in full before releasing your information.
An affordable alternative is to post a classified with an electronic posting service such as craigslist. The low cost method can have a down side. The maze of posting categories can make it difficult to get your ad into the vision of potential buyers. The lack of established payment procedures also leaves sellers in a vulnerable position. Protect your data until you have cash in hand.
It will cost you more out of pocket to place an ad in a direct marketing magazine, but the payday could be worth the expense. The added cost can be offset by the higher price you can demand for your records. The targeted audience of a trade publication will improve the likelihood of finding a suitable buyer for your list.
Information is everything in today’s market. With proper planning and research, you can leverage that list on your computer for cash in your pocket.
